A video partner is essential to achieving success with a video marketing campaign. If the production company or agency’s in-house team lacks the required expertise, it will negatively impact the entire video production strategy. Even if the videos you want to make are not destined for the Oscars, they must be engaging, polished, and of high quality. A poorly executed and visually unappealing video will not get views. Without views, no one will hear the message you are trying to share. In the long run, it will affect the public’s perception of your brand. To avoid this, pick the partner that is right for you when there are resources available to commit to producing quality videos.
Here are 5 mistakes to avoid when hiring a video production company:
- Not verifying prior work. Everyone is busy. It’s understandable to be running on a tight schedule and not always feel like there’s time to look at the fine details. Despite that, it is critical to always take the time to look at a video production company’s prior clients and success. Ask for references and talk to existing clients to learn more about this production company.
- Not checking the capabilities of the production company. Video production is a complex and expensive operation. Specialized skills, equipment, and knowledge gained through years of experience are required to perform at a high level and produce quality work. It is important to work with a team capable of achieving the quality needed for the project. Additionally, keep in mind that a full-service studio or well-equipped production house is generally better positioned to offer more competitive prices and quick complete video service as they have all the necessary equipment and professional skills on-site.
- Not verifying industry or niche fit. Some production companies specialize in specific niche industries such as weddings, live events, nonprofit videos, short films, music videos, documentaries, etc. If a production company specializes in the niche of the project, then there’s potential for a good fit. However, many companies specialize in a range of production abilities. This could mean that they have a visually stunning compilation of creative ideas that will work across a variety of industries, and will also be capable of completing your video production needs.
- Going for the cheapest option. Businesses are required to manage their budgets well to thrive. Hiring a video production company because of its low prices can end up costing more than intended. Creating quality work takes time, talent, and good equipment to produce. There is a cost associated with that. Be prepared to pay a little more to get the desired results for the project.
Make sure the production company pays close attention to details and does not cut corners. Any mistake or lack of effort on their part could damage a brand’s image. - Not taking additional costs into consideration. Not every video production company offers the same services necessary for a successful video campaign. Often there are overlooked variables like permits, production insurance, hiring actors, location scouting, distribution costs, and many more aspects that should be included in the budget of the project.
For example, how does the production company store master video footage? Do they store it on one hard drive? Multiple hard drives? A server? Off-site? Do they pay to have video files backed up on the cloud? How long do they store the files? Are there any costs if a client wants to use these video files in the future? Does the client own the video files or does the production company own them? Make sure everything needed for the project is included in the quote.
Final Considerations:
While preparing to meet with a video production company to ask these questions, it’s important to understand what the project is intended to accomplish. Not every single detail of the project needs to be determined, but there should be a general vision of how the project should unfold. Being able to explain the goals and the purpose of the video, will better ensure that both parties, the video production company and client, are on the same page.
During the consultation process, make sure that the “chemistry” between both teams mixes well. This is the beginning of a working relationship for at least the duration of the project. It is crucial to ensure that the team is passionate and excited about the work being done together. Following the tips in this article will help lead to a great, long-term, successful partnership with a video production company.
